There is sufficient anecdotal and data-backed evidence that suggests people are bored of their smartphones. Bar-style phones are still dominant and they mostly look the same. The front is dominated by the large display, there's hardly any design change at the back (looking at you, iPhone), and hardware upgrades deliver incremental gains.

This means that the difference for someone holding on to a flagship phone from even two years ago isn't night and day when compared to the latest model. It doesn't look any different from a far, there's n form factor advantage, and your old phone likely has enough power to help you do whatever it is you need to.

It's one of the reasons why sales have stagnated in the flagship segment. People are holding on to their phones for longer. Someone who might upgrade every years now typically waits two years before buying a new phone, or until it breaks. You'll also find “meh” as the general attitude toward new flagship launches in most online discussions and user polls.

Enter Samsung with the cure to your smartphone boredom: The Galaxy Z Fold 7. It's the world's thinnest foldable phone. Even though the company may not be making that claim, we're working on something that proves definitively that it's in fact that thinnest foldable phone on the market right now.

The innovation that has went into this phone is phenomenal. Samsung has made the Galaxy Z Fold 7 just 8.8mm thin when folded, that's a drastic 48% reduction compared to the Galaxy Z Fold 6. The phone is even lighter than the Galaxy S25 Ultra, despite the fact that when you fold it open, you have a tablet-sized 8-inch display.

It has wider and larger displays that have more of a conventional aspect ratio, thus removing any semblance of compromise that you may have to adjust to. The build quality is exceptional and the device looks astonishingly beautiful both upfront and afar.

Samsung has equipped it with the best-in-class chipset and other hardware to ensure that performance is never a concern. The cameras got an upgrade to provide an experience that's closer to Samsung's best camera flagships than it has ever been.

The Galaxy Z Fold 7 delivers the kind of excitement that tech fans long for these days. It's a revolutionary upgrade in more ways than one, fusing the best of design, engineering, technology, and software in a package that's unlike anything on the market today.

Perhaps the model that follows it next year may not be as worthy of your cash as this is. Samsung tends to follow up major device upgrades with minor iterations the following year, and the bar the Galaxy Z Fold 7 has set is already in a league of its own.

For anyone that feels stuck in a cycle of slab phone upgrades that feel uninspired and downright boring, the Galaxy Z Fold 7 is like that light at the end of the tunnel. It's smarter, bolder, and undeniably more exciting.

This is what innovation looks like when a company dares to break the mold, when it chooses to outdo not only its rivals, but itself.

Granted, at a starting price of $1,999, it's not accessible to everyone but Samsung does what it can to take the edge off. There's still time to take advantage of its unbeatable offers that help you save a lot of money on what's arguably the most interesting phone we've seen in a very long time.