As usual, with a new flagship phone series set to debut at Unpacked, Samsung is rewarding fans who register early and show their interest in the Galaxy S26 series before the event. Rewards differ by market but typically include store credit and, sometimes, entry into a contest.

In the USA, for example, early registrants can win a $5,000 gift card. In Canada, Samsung is taking a different approach. Samsung fans who register for Unpacked 2026 and complete a short survey can win tickets to an upcoming BTS concert.

The globally beloved K-pop band BTS will promote their upcoming album, Arirang, with a worldwide tour. The group is scheduled to perform in Toronto on August 22 and 23. Canadians who register for Unpacked have a chance to win two tickets to one of these Toronto shows.

In a recent press release, Samsung described the BTS ticket opportunity before Unpacked as part of its commitment to creating meaningful experiences that go beyond technology.

There’s more good news for Canadians. Early registrants will also receive an exclusive $50 e-voucher toward their next eligible Galaxy device.

Unpacked 2026 takes place on February 25, but the registration window for Canadians closes February 24. Fans should act quickly to take advantage of these early perks — especially those hoping to see BTS live in Toronto later this year.

Music lovers have an extra reason to watch the event. Alongside the Galaxy S26, S26+, and S26 Ultra, which are expected to dominate headlines, Samsung plans to reveal its newest wireless earbuds: the Galaxy Buds 4 and Galaxy Buds 4 Pro.