Samsung unveiled the new Galaxy Buds 4 lineup alongside the Galaxy S26 series last month. Pre-orders began after launch and the earbuds officially went on sale a couple of weeks ago.
The company is seeing strong sales of the new earbuds in its home market of South Korea, with the Galaxy Buds 4 Pro understandably leading the sales.
Likely seeing strong sales in other markets as well
According to local media reports, more than 100,000 units of the Galaxy Buds 4 series have been sold in South Korea since they were launched. Sales are being led by the Galaxy Buds 4 Pro, which apparently accounts for 90% of the entire sales volume.
The report further mentions that there have been days when daily sales of the new earbuds have crossed 7000 units. Much of the customer interest is reportedly being driven by the improved AI features in addition to the sound quality improvements Samsung has made to the Galaxy Buds 4 Pro.
Samsung is leaning into the momentum through the Galaxy Buds Custom Lab section that it launched in its Gangnam and Hongdae retail stores in South Korea. It offers custom stickers to buyers for free, enabling them to personalize the look of their earbuds.
The promotional activity appears to have worked out well as the report mentions it saw sales of the Galaxy Buds 4 series increase by about twice as much as the previous week.
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