Samsung's The Frame TV is popular for its striking photo frame-like design, which seamlessly blends into any room. While the company offers a soundbar that complements the aesthetics of The Frame TV, a new Hi-Fi audio brand has taken this concept to the next level by creating a soundbar that not only delivers exceptional sound quality but also physically frames The Frame TV.

At the IFA 2025 expo, Samsung and Canvas HiFi announced a partnership to create an audio system tailored for The Frame TVs. Canvas HiFi, a new Danish company specialising in high-end audio products that complement TVs for an integrated look, unveiled its new product, The HiFi Frame. This enclosure seamlessly integrates Samsung's The Frame TV.

The audio system boasts two 6.5-inch woofers and two 5×8-inch passive radiators from SB Acoustics. These radiators enhance the bass response, while a Burr-Brown DAC converts digital audio into analogue. The entire 24-litre system employs BACCH 3D audio processing, which aims to improve spatial audio by cancelling the audio crosstalk between channels.

When the TV is not used actively, its Art Mode displays digital visuals that blend the TV with the HiFi Frame's geometric art on the front panel, designed by Danish designer Carsten Beck. Together, they look like a piece of modern art that becomes any room's centre of attention.

The HiFi Frame is available in two finishes: Kvadrat textile and FSC-certified wood. It's compatible with The Frame TV in sizes ranging from 55 inches to 85 inches, and prices vary between €5,000 and €10,000, depending on the size and materials.

While it's priced higher than the TV, it's not intended for general consumers. It's designed for those who can afford to make their home truly unique. It will be available at selecte stores from October 2025.

Visitors can see the new product in Hall 21, Stand 115 at IFA 2025 in Berlin, Germany between September 5 and September 9.

Knut Eirik Rornes, PM and PR of Samsung, said, “The HiFi Frame is a combination of the industry’s best sound and best picture in a single design that complements our most exclusive TV series. It is aimed at consumers who demand both experience and aesthetics at the absolute highest level.“