Samsung has joined in on the promotions for The Devil Wears Prada 2, the highly anticipated sequel to the hit original, that's due to hit the big screen on May 1, 2026.

It has released a short ad that highlights the Galaxy S26 Ultra's Galaxy AI capabilities, particularly Circle to Search, and how that enables users to stay on top of their tasks even in the most demanding of work environments.

There's a lot of buzz building up around The Devil Wears Prada 2. The sequel is coming out more than a decade after the original was first released, with most of the original cast returning in their roles.

This gives Samsung the perfect opportunity to promote its latest flagship phone, the Galaxy S26 Ultra, by joining in the ongoing intense media push for the new movie. Promotional content for the movie is already gaining significant traction online, so this new ad Samsung has released will likely get quite a few eyeballs as well.

This isn't the only recent Hollywood project that Samsung has jumped on to promote its phones. A recent trailer for the upcoming Spider-Man Brand New Day movie showed our friendly neighborhood superhero use a Galaxy Z Flip series phone before jumping off a building.